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	THE CENTRE
	INTRODUCTION In the 1930s, when private beaches were laid out in parallel rows, the only piece of architecture that stood out, breaking the monotony of buildings at right angles to the sea, was the building for the Select beach (now the Principe di Piemonte). Built by Giuseppe De Micheli to designs by architect Castelfranco of Florence, it was opened on 23 July 1938 and occupied 10,000 square metres of sandy beach. It had 150 cabins with drinking and sea water and toilets, swimming pool with diving board, dance halls, restaurant, café with a cold buffet, a terrace on the sea and a large cinema-theatre with air-conditioning. The press described the Select as "the best for beach amenities in Europe".
	THE BUILDING An elegant, spacious conference centre on two floors in a period building dating back to the 1930s. Four large rooms that can be arranged in different ways with accommodation for 1000 conference members. On the ground floor, a large hall, bar, restaurant, offices and the Puccini. Viani and Tobino Rooms. On the second floor, the Viareggio Room, more welcoming and private. Outside, the large terrace beside the swimming pool, with access to the sea and the bar with tables on the traffic-free promenade.
	THE ROOMS Four large rooms with the most up-to-date equipment. The rooms are versatile and can be rearranged according to requirements, with capacity for more than 1000 conference members.
	THE SWIMMING POOL A beautiful seawater swimming pool for our guests, open during the summer months. Adjacent to it is a large terrace where buffets, working lunches and coffee breaks can be arranged on request.
	THE TERRACE As you leave the hall, you come to a beautiful covered terrace with a view of the sea and the beach cabins. A unique setting for events, buffets, working lunches and coffee breaks.
	THE BAR Open every day, this is where our guests meet. It looks out over the splendid seaside promenade in Viareggio and is a place where you can sit at a little table, sip your coffee and completely unwind. Piano bar and performers enliven the evenings.
	THE RESTAURANT Il Principino We offer our customers the very best cuisine thanks to our partnership with the internal restaurant Il Principino, which has always been famous for its top quality cooking and the originality of its dishes, which are perfect in every detail as are the furnishings and dramatic decor.
	THE PRIVATE BEACH The historic Principe di Piemonte Private Beach forms part of the Conference Centre and dates back to the 1930s. An elegant beach offering numerous services to selected clients: more than 100 canopies, 150 cabins with hot shower, towels, seawater swimming pool and bar. An exclusive place for holidays in the Versilia. For more information and prices, click here